Formula 1 racer Lewis Hamilton has shared his plans of owning a vegan burger chain. To kick off the franchise, Hamilton will be opening the doors to his first Neat Burgers shop in London on September 2.
Hamilton is not the only celebrity who has opened up a restaurant in London. Usain Bolt opened Track & Records in Liverpool. Guests can enjoy Jamaican cuisine at the sprinter’s restaurant. Covent Garden has Mark Wahlberg’s classic diner-style restaurant called Wahlburgers. Another upcoming celebrity-owned restaurant is Sweet Chick. Rapper Nas plans on opening the chicken and waffles restaurant in September as well, on Oxford Street. However, Neat Burger stands out for the vegan food it is to serve.
Hamilton has recently been vocal about his vegan lifestyle. PETA named Hamilton “Person of the Year” in 2018. Taking the vegan lifestyle forward, Hamilton wants to encourage more people to try out good vegan food.
Most people tend to think about horribly made faux meat dishes when it comes to dining vegan. By starting a chain of vegan burger restaurants, Hamilton wants to show that vegan food is not unpalatable.
Opening a vegan restaurant is not only about catering to vegans looking for a good meal. Through his restaurants, Hamilton also wants non-Vegans to give the food a try. He wants to give people with a plant-based diet a “healthier high street option.” There are no global vegan burger chains in the world and Hamilton has decided to tap that market with his chain.
According to Evening Standard, Cream Group and Beyond Meat’s Tommaso Chiabra will be partnering with Neat Burgers for the first restaurant.
The menu will be boasting three main dish options: The Neat, The Cheese and the Chick’n. Burger joint classics like hot dogs, fries (skinny fries and sweet potato fries) and tater tots will also be on the menu. When it comes to drinks, Jaden Smith’s Just Water and environment-friendly Toast-Ale will be available to diners.
Over a period of two years, Hamilton wants to open at least 14 restaurants globally. The first of the chain will start serving customers from September 2 at Regent Street, London.